Most authors dream of becoming a bestseller. The
reasons vary; prestige, influence, changing the lives of their readers and
increased credibility.
On the flip side, one of the greatest challenges for
many authors is knowing how to effectively market their books. Especially, first
time authors.
There’s great news though. Virtually any author can
learn to gain massive visibility for your books as well as sell lots and lots
of books in a very short period of time AND become a bestseller too.
You do this by knowing how to use the Internet to drive
sales to Amazon.com.
I would love to share the process with you. I have done
this for my own books and for books of many authors, each making it to #1 in
many categories.
There are two ways you can learn my strategy. One is to
listen to my teleseminar where I give you a great overview of what it takes to
become a bestseller. http://www.streetsmartsmarketing.com/amazonfree.htm
A better choice for those who are ready to go to the
top of the charts is to take my in-depth mentoring course that begins on
November 12th.
This is an easy to apply step-by-step program that
gives you the exact formula for the success of your book.
Not only will you get the full course for a full $200
off when you register by Monday, November 2nd, you will also receive
a full year into my upcoming VIP Membership Program. This is a 52 week course
on how to build a six figure online business for speakers, authors, coaches and
consultants.
To register for my mentoring program and get on the
fast track to becoming a bestselling author go to http://www.streetsmartsmarketing.com/amazon.htmSeating is limited to 50 people and lots of
spots have been filled up.
Recently, I asked a group of authors (and soon to be authors) to submit questions about what they would like to know about becoming an Amazon.com bestseller.
Here are just four of the nearly 100 questions I received.
QUESTION: Why does being an Amazon.com best-seller matter? Underlying question: why should the time spent to become an Amazon bestseller take priority over time spent on other marketing efforts?
ANSWER: Be on the call tomorrow to find out why being an Amazon.com bestseller can make a HUGE difference in what you can do in the future as an author.
QUESTION: Do you recommend pitching to corporations to sell big lots of books?
ANSWER: Depending on the genre of your book would determine the answer to this question. During the call I will give you specifics about this. During my bestseller launch in 2006 I was able to secure an international association to sponsor some of the marketing efforts.
Since that time, I have sold in quantity to some organizations. Be on the call to find out more.
QUESTION: Once you've made it onto Amazon, is it necessary to market your book elsewhere?
ANSWER: Marketing is the backbone of any successful book. I will share ideas on how you can keep the momentum going.
QUESTION: What is the most important step to take in becoming an Amazon.com bestseller?
In the past it didn't take nearly as much to watch a book rise to bestseller status as it does today on Amazon.com.
There are a number of reasons for this. One, more competition due to more books being released today than ever before. With all the options of taking a book to market, virtually anyone can become a published author.
However, there is a huge difference between being a published author and having a stellar book. Once you have your book published, you must market it. There is no getting around this unless not selling your book doesn't matter to you.
One of the best ways to gain visibility and sell lots of books is with a well planned online book launch. This would include using Social Marketing in the mix.
On October 29th I am going to share with you one of the most effective strategies I used in my most recent bestseller launch.
Watch this one minute video to learn more.
Click here to register for this FREE teleseminar - How to Become An Amazon.com Bestseller on Thursday, October 29th at 10 a.m. PST.
Why not tell your friends about this by clicking the retweet button below.
If you’re an author I would venture to say you
would love for your book to become a bestseller. How do I know this? Because I
have been working with authors for years, teaching them to market and sell
books.
Actually, a primary goal of most authors is for
their books to become bestsellers. It’s not necessarily about the status of
being a bestseller and all that comes with achieving this outcome, it goes way
beyond this. It’s about the visibility your book will get; visibility that
allows your message to touch the lives of readers around the globe.
After all, isn’t it true that you have a message to
share that changes lives and your books are one of the vehicles you use to
accomplish this?
Unfortunately, the majority of authors do not know
how to market themselves. Not only do they not reach potential readers, they
often lose money by not selling very many books. It doesn’t have to be this
way.
With all that is available today, virtually any
author can learn how to market themselves in order to reach more readers in a
shorter period of time in extremely cost effective ways.
In years past, authors were very limited in how
they could market their books. Besides, the costs for traditional book
marketing were very cost prohibitive to most authors.
However, with the Internet, this has changed.
Today, there is no reason at all that any author cannot succeed at reaching a
global market, selling lots of books and having a sustainable income from their
book and all the opportunities a book opens up.
Recently, I conducted a survey to find out primary
challenges authors struggle with and what kind of information would be helpful
to them to achieve their goal of selling books.
Hundreds of men and women responded. Amazingly,
85.5% of those who responded said they don’t use the Internet effectively to
market their books; primarily because they just don’t know how.
The Internet is a powerful way to market and sell
books. I have been using it for years and teaching countless authors how to do
the same.
Just last week I coordinated a book launch for an
anthology book written by 38 authors. In addition to publishing a stellar book,
the goal of the publisher and the authors was to take the book to bestseller
status on Amazon.
Not only did we accomplish this goal, the book made
it to #1 in three primary categories; spiritual, motivational and
inspirational.
The book became a bestseller due to a very
strategic marketing process. A process that virtually any author can implement,
but few know the ins and outs of how to do this.
How would you like to learn my system? A system
that works? A system that new and seasoned authors can use? Well, you can.
Join me this week for a FR*EE teleseminar on How To Become
an Amazon.com Bestseller.
On
Thursday, October 29th from
10 – 11 a.m. PST, I am going to cover some of the most important details of
what you absolutely must do to market yourself and your books.
A limited number of spots are available. Claim yours today!
Even
if you can’t make the call, you can listen via the Internet or to the
recording, but you must be registered to do so.
This is information packed teleclass designed for
coaches, speakers, authors, and consultants who want to learn how to make 2010
the year you market and sell more books than ever before.
The publishers of Overcomers, Inc. book have a big surprise! Executive partners, Christine Kloser and Lynne Klippel wanted to make the book launch for Overcomers, Inc., even more special than it already is.
A couple of hours ago we had a conference call and decided to sweeten the offer for those who get the book today from Amazon.com through our special book campaign.
The three of us are giving away some of our top home study courses and live trainings. The value is over $2,500. If you know anything about our courses you know they are top shelf all the way.
Here's what we are going to do. We will randomly select 8 names from those who order Overcomers Inc. Book from Amazon.com today only - Thursday, October 22, 2009!
All you need to do is order your book today! . At 9 p.m. Pacific on October 22nd we will randomly select 8 individuals who will receive one of the gifts listed at http://www.streetsmartsmarketing.com/unannouncedspecial.htm
The best part of all is everyone, absolutely everyone, who orders a book today gets all the other gifts listed on the main information page.
In success, Kathleen
PS - Yes! Everyone who has already purchased a copy is also eligible.
The last couple of months have been challenging, yet, rewarding. During a time that personally my life transformed in a number of ways, I have also been involved in an amazing project that brought me much comfort and fulfillment.
Many months ago I got involved in a book project in which I was not only a contributing author, but also the marketing director.
Little did I know that when I first got involved in the project I would be going through much of what I have. Because of the way everything has unfolded, this book has taken on a deeper meaning to me.
Myself and 37 other men and women have contributed to one of the most inspirational books you will find. In my chapter, Second Chances, I share about my teen years in which I made some very poor choices that led me down a road with little choice but to either keep going like I was or make some much needed changes and turn my life around.
I also share about how making different choices gave me a second chance to have an amazing relationship with my father. Again, little did I know when I wrote my chapter how much it would mean by the time the book was published.
To read what I am referring to, check out my blog posting at:
I encourage you to get your own copy of this newly released book. It is a special book that will bring comfort during even the most challenging times in life.
I
am giving away one-on-one mentoring with me. Before I tell you about this I
want to share some thoughts I have had recently.
Over
the last few weeks I have done an extreme amount of soul searching about life and
the legacy we leave behind. As an author, I know how important it is to leave a
legacy behind; especially in the form of books.
Sadly, many authors live in the space of
“Someday”. “Someday I will finish my book; someday I will get my book to
market; someday …..”
As
most people know, tomorrow is not promised. Sure, we can hope to see tomorrow,
but life can change in an instant.
With most internet marketers looking for the latest and greatest on how to optimize their internet marketing efforts, video is a great tool to use.
If you are using video as part of your overall marketing strategy, be sure to use keywords in your title and in the spoken material. Google uses speech to text conversion meaning that whatever you say on your video will convert to text.
This is great news. Whatever you say will be used to categorize and rank your video. When you are planning your video be sure to consider your market, message and keywords.
Over the weekend I was in San Diego for the 21st
Century Book Marketing Conference. My colleagues and friends, Christine Kloser
and Lynne Klippel and I were exhibitors. We knew this would be a great experience and
create amazing opportunities, but the event far exceeded our expectations.
The 21st Century Book Marketing Conference was
the vision of Arielle Ford and Mike Koenigs. Their goal was to provide a great
learning and networking opportunity for all who attended. They definitely
achieved this goal.
Not only was the event held at a wonderful facility, the
lineup of speakers was beyond compare. Over and over the speakers, which included
Jack Canfield, Dan Poynter , Marci Shimoff, Debbie Ford, John Kremer, Peggy
McColl, Rick Frishman, Mari Smith and more, gave insights into the absolute
necessity of using social marketing to promote virtually anything…especially books.
Things have changed The terrain for book publishing and book marketing has
drastically changed in the last few years. Options we have today were not
available in the past. Amazingly, the things we absolutely must do to not only
survive, but thrive, are often ignored by struggling authors.
According to one expert the average yearly income for
authors is only $14,000. Holy cow! I was shocked. Read more...
One idea will show you how to increase your blog traffic in leaps and bounds. Traffic that equates to more money; faster and easier than
ever before.
But... this information is available to first 250 people who
access it.
The best part of all is I am one of only a handful of people
who know about this opportunity so I wanted to tell you about it right away. This is an opportunity that can change the way you
view blogging and making money forever.
Over the summer I was one of the featured speakers at NAMS2.
It was a spectacular event with some of the top Internet marketers who were
keynote speakers, breakout session presenters, panelists and trusted mentors.
All the experts shared great information. Not only did the
participants learn from the experts, we also learned from our peers; sometimes
by sitting in on their sessions or over a meal or a drink.
One evening I was able to join my two friends and colleagues,
Lynn Terry and Nichole Dean. Over dinner we shared some of our best practices
and did a ton of brainstorming. One idea Nichole gave me has since that time
made me a lot of money. It was something very simple and yet, up to that point,
I hadn’t been utilizing the strategy.
It made me realize that generating revenue is actually very
simple if we know the formula. Read more...
