One of the most effective methods for you to enhance your credibility and trust with prospective clients is with strong testimonials. Everything you do will be enhanced by utilizing effective testimonials.
Simply put, testimonials are third-party evidence as to the benefit of what you are selling. They are much more likely to be believed than ads, direct mail or you telling the world how great you are. Often, the decision to purchase can be influenced based upon a testimonial.
A testimonial consists of a written or spoken statement about the experience someone has had with you, your product or service or your company.
The most common is a written testimonial. However, more and more people are moving toward an audio and/or video testimonial.
Continue reading "A very underutilized strategy to build your online credibility" »


